Introduction

Rarely do customers go further than the first page when searching for any product or service on Google. That is where SEO comes in very strong.

What is SEO?

SEO stands for an abbreviation of the name ‘Search Engine Optimization’, which is the process of adjusting your website to achieve higher positions within a search engine, such as Google.

SEO Benefits

🔍 Higher Google rankings

👥 Organic traffic without paid ads

🏆 Builds brand credibility

💸 Long-term ROI

Types of SEO

On-page SEO: includes content, keywords, heading by:

Off-Page SEO: Backlinks, brand mentions

Technical SEO: Website speed, mobile-friendliness

Conclusion

SEO is long-term in nature, creates consistent leads, and builds authority for your business online.